The global healthcare CRM market reached a value of US$ 10 Billion in 2020. The "Healthcare CRM Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" a study report published by ResearchAndMarkets.com expects the market to grow at a CAGR of 13.8% during 2021-2026.
"Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use sectors. These insights are included in the report as a major market contributor,"
informs the publisher.
Healthcare customer relationship management (HCRM) refers to a specialized software-based solution for medical institutions to manage customer-related processes. It is usually deployed on the cloud or on-premises in the form of operational, analytical and collaborative CRM.
It includes comprehensive patient management, dashboard and reporting, caregiver management and communication tools. HCRM records the patient's information, such as medical history, visits, prescriptions and medical bills, into a holistic profile and is also used for scheduling and tracking medical appointments.
It aids in maintaining an updated database about the patients with valuable insights and offer quality support to the customers. As a result, they are widely used across hospitals, clinics and diagnostic centres.
Healthcare CRM Market Trends:
Significant growth in the healthcare industry across the globe is one of the key factors creating a positive outlook for the market. Moreover, the increasing requirement for practical solutions to improve patients' treatment and healthcare experience is providing a thrust to the market growth.
As the coronavirus disease (COVID-19) continues to spread across the globe, there has been a significant increase in the demand for efficient HCRM solutions in healthcare centres for efficient patient monitoring.
Additionally, various technological advancements, such as the integration of the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML) and cloud-computing solutions with the HCRM platforms, are acting as other growth-inducing factors. These solutions provide high-quality virtual care, home care and remote disease monitoring services to the patient through chatbots and real-time interactions.
These tools also assist in minimizing the human effort that results in enhanced cost efficiency, minimal risk of errors and optimized communications. Other factors, including rising healthcare expenditures of the masses, and extensive research and development (R&D) activities, are anticipated to drive the market growth.
Key Market Segmentation
The publisher analyses the key trends in each sub-segment of the global healthcare CRM market, along with international, regional and country-level forecasts from 2021-2026. The report has categorized the market based on product, application, technology and end-use.
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