Technology with changing times becomes more and more advanced, making daily tasks easier. We have moved from grocery shopping in shops or malls to now shopping online. During this process, we prefer to go to websites that are user friendly and interactive. It applies to all the websites we access. The more appealing and easy to use the website, the more likely customers will use it again.
The best way to grab a customer’s attention would be to let them feel and experience how the product or service will benefit them. It makes customer experience a high priority for all organisations. Following this trend of providing the customers with the best digital experience Tata Tele Business Services (TTBS) in September 2021 introduced the industry’s first Customer Experience Platform (CEP).
CEP is a user-friendly, innovative medium that will provide its partners and customers with a complete digital experience. It aims to bring a product’s virtual self-experience closer to the customers and be used as a one-stop digital guide. It will enable customers to better experience the TTBS products and then make an informed decision. It will also behave as a learning platform till the customer is wholly familiarised with the platform making it easy to use and learn.
CEP is a secure and intuitive digital platform conceptualised and developed by the solution and product architects of the organisation. It is a fully secure platform as the details entered by customers remain confidential. Customers can use secure login credentials to virtually experience the product using demo videos, product documents, user guides, brochures, presentations, FAQs and industry-specific case studies. They can also connect with experts using one-tap call assistance and chatbots.
It will allow the TTBS team and the channel partners to directly communicate specific product related details with the customers and provide a more customised solution. Channel partners can access a detailed guide for various product portfolios and related technical information to provide quick and more accurate answers. It will help smoothen the customer query cycle with a faster resolution to their problems.
For any company, the customer is king and the best way to prove it is to let them experience it. Once they realise that the company is focused on their requirements, they will naturally remember you and keep coming back.
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